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The correct answer is A.

OBJ-2.2: In order to understand the consumer’s perspective of value, it is important that the service provider understand why the consumer uses the service, what the services help them to do, and how the services help them achieve their own goals. The guiding principle that most closely aligns to your team’s task is ‘focus on value’. ‘Focus on value’ ensures that everything the organization does should link back, directly or indirectly, to value for itself, its customers, and other stakeholders.

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